The good news is there's much more you can discover in your Tweet activity dashboard - you've just need to know where to look.īeyond the basic metrics, here are some incredibly important things you can discover about your Twitter account and audience using Tweet Analytics. Perhaps you've poked around the Twitter Analytics homepage and figured out you can track impressions and metrics by promoted or organic activity. Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential. Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments.
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